How the Wellness Industry Profits Off of Keeping You “Almost Healed”

A healing is truly the goal, why does the wellness industry keep selling you the next book, course, and seminar? This is a conversation I’ve had with many spiritual entrepreneurs, wellness entrepreneurs, and everyday people on their wellness journey.

It seems the deeper you go into the wellness work, the more it keeps you circling. Just one more program, one more upgrade, one more level of breakthrough, but somehow, healing always feels just slightly out of reach.

 Then when you find that person who tells you healing is an ongoing process, but there should be an end to this step, it doesn’t feel quite right, it feels like a sham, and you start questioning yourself and your healing progress.

The Cycle of Dependency

The wellness industry often presents itself as the path to enlightenment and personal freedom. You’re taught to constantly consume affirmations, challenges, masterclasses, and mentorships, but you’re not always taught what to do once you get to the end. Somehow it becomes about endlessly reaching for something outside of yourself.

You’re encouraged to keep going, keep enrolling, dig deeper, just one more step, but in the end, you never really get “there”, wherever “there” is.

It's profitable to keep people “almost healed”. If healing stays just out of reach, you’ll always be open to the next solution. The next method. The next teacher who promises what the last one didn’t quite deliver. This is a vicious cycle, intentional or not.

Healing Without Growth

The pressure to constantly work on yourself often replaces healing with the constant need to do one more thing. You begin to measure your worth by how much inner work you’re doing, how many courses you’ve completed, who you’ve worked with, and the missing element in the conversation: growth. What has changed in you? Are you happier? Do you feel like a better version of youself? Are you safe? Do you feel healed?

Healing happens when your nervous system feels safe. When your body is allowed to exhale. When your spirit isn’t being pushed into constant motion. When you’re able to process without the added pressure, your growth becomes sustainable. It becomes a foundation for you to build upon. And instead of “almost healed”, you move into healed and growing.

Healing Has Seasons

Healing, just like everything else in life has seasons. Sometimes it requires action, sometimes it’s time for integration, and sometimes, it’s just time to live life. When you get stuck into a cycle of self-improvement with no end, then it stops being a healing journey. Growth is a part of healing, and that should always be the end goal.

End of The Cycle

If you’ve seen this cycle play out, over and over again, or even been in it yourself, you’re not alone.  You’re allowed to feel healed and complete. The next step of your journey doesn’t have to be “the next program”, “the next mentor”, or “the next anything”. The next step can simply be enjoying life after your long journey of healing and growth. The next step can be living your life as the best version of you so far.

Healing is a process, and wellness is a lifelong journey. Sometimes along the way, you need a program, a mentor, something, to get you through this part, so you can heal and move on to the next part. Even though it’s not a linear process, at some point you deserve to feel the result of the work you’ve done